Dr. BJ Fogg directs the Behavior Design Lab at Stanford University. A psychologist and innovator, he devotes at least half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion - and then to convert those insights into real-world outcomes. BJ has created a new model of human behavior change, which guides research and design in the real world. Drawing on these principles, his students created Facebook Apps that motivated over 16 million user installations in 10 weeks. Outside of Stanford BJ teaches how to apply behavior change insights in a new series of Persuasion Boot Camps at his guest home in Sonoma County. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. His upcoming publication is 5 Secrets of Behavior Change. BJ is also the co-editor of Mobile Persuasion, as well as Texting 4 Health. Fortune Magazine selected him as a "New Guru You Should Know."

Mr. Kuenne founded Rosetta in 1998 and has been its president since the company's inception. Earlier in his career, Chris spent 10 years in marketing management at Johnson & Johnson leading the Band Aid and Tylenol Brands franchises, in addition to helping pioneer category management. Subsequently, he was a partner at First Manhattan Consulting Group where he led its retail marketing practice. Throughout Chris' 25-year marketing career, he has been focused on driving more effective marketing through the discovery and deployment of scalable consumer insights. This obsession motivated him to found Rosetta and pilot its aggressive growth trajectory. Chris has written numerous articles and given speeches on applying Personality-based sales and marketing to the pharmaceutical, financial services, and consumer packaged goods industries. Chris received his MBA from Harvard University with honors and his BA from Princeton University.

Mr. Pachter is an analyst at Wedbush Securities providing coverage of the Entertainment Software, Entertainment Retail and Movies and Entertainment sectors. Previously, Mr. Pachter spent two years as the Director of Research at Wedbush Securities. Before joining Wedbush Securities, Mr. Pachter served as the Director at Management Resource Center, a middle-market investment bank. Prior to that, Mr. Pachter spent 15 years in various financial and management positions at Atlantic Richfield Company, most recently as Director of Strategic Planning. Mr. Pachter brings over 20 years of experience as a finance professional to Wedbush Securities. Mr. Pachter has been recognized as StarMine?s Top Earnings Estimator year after year and Best on the Street by the Wall Street Journal. Mr. Pachter holds an M.B.A. from the Anderson School at the University of California at Los Angeles, a Juris Doctor from Pepperdine University, an LL.M. in Taxation from the University of Florida, and a Bachelor?s in Political Science from California State University, Northridge.

David is a leading expert in digital marketing and strategy, with hands-on senior management experience in social media and online advertising. Focusing on telecom and retail verticals, David has worked as a marketing and strategy expert for more than 20 years - 15 of those years in Internet technology and marketing strategy. He has been on executive teams with public and private companies and worked on the boards of several Internet startups. David rejoined Forrester in 2009 after spending six years in start up and executive management for Gather.com, an online social network site, and Burst Media, an online ad network. Prior to Forrester, he worked in consulting at Booz Allen & Hamilton (now Booz & Co.) and international marketing with Northwest Airlines. A well-regarded speaker at industry as well as company events, he has been quoted extensively in major national media outlets. David holds a Bachelor of Science in consumer economics from Cornell University.

Tina Tuli is a marketing veteran with Research In Motion and is an integral part of the organization?s exponential growth within the Smartphone category. Tina has driven areas of Channel Indirect Marketing, Global Marketing Operations and Digital Marketing at RIM. Currently, she is the Director of Media and Digital Marketing for Latin America recently shifting mandates from her North American role applying Best Practices and Learning?s to this growing region. A true marketer at heart, Tina?s awards include:

• 2010 Interactive Media Awards - Consumer Goods - BlackBerry Landing Page
• Web Award - BlackBerry Themes
• W3 Gold Award Winner in the Consumer Electronics Category for BlackBerry Themes Page Silver Award Winner in Home Page for BlackBerry Themes Page
• Communicator Awards - BlackBerry Themes page, Homepage - Consumer Electronics (categories)

The Mobile Sage. Daniel leads the agency?s mobile practice, crafting strategy and creating experiences that go beyond the desktop to connect customers with brands across multiple devices. While helping clients keep pace with rapid innovations in the mobile space, he remains grounded in the principle that experiences must consider the consumer, their context, and the constraints of device platforms and form factors. Throughout his career, he has collaborated with brands like Kraft, RIM, Toyota and Intel. Mobile marketer by day, Daniel's true devotion is to his family and to soccer teams Chelsea and Real Madrid.

When she's not chasing former Vice Presidents or leaping social networks in a single bound, Ellen McGirt occasionally shows up at her job as Senior Writer at Fast Company magazine. She covers a range of business topics, but never stops looking for the writer?s holy grail: The business ideas - and people - who are changing the world. McGirt joined Fast Company in February 2007 from Fortune, where she was a senior writer. She was also a columnist and editor-at-large for Money, where she covered a wide variety of health care, consumer, personal finance and investing topics. McGirt has served as a guest correspondent for CNN's American Morning, and has appeared frequently on Good Morning America, CBS Early Today, NBC Nightly News, CNBC, CNN, and American Public Media.

The Believer. After 11 years at the agency (including 8 years as its CEO), Tom remains LEVEL?s biggest fan. Committed to building a sustainable organization with strong identity and purpose, Tom guided LEVEL to debt-free profitability in 2004 and has since maintained a compound annual growth average of 48%. Before LEVEL, Tom spent nearly 4 years in marketing and product development at Xing Technology Corporation, which was acquired by RealNetworks in 1999. Passionate about creativity and brand since his days as a UC Davis design student, Tom?s approach to executive leadership uniquely applies structured design methodology to the unstructured challenges of business. Tom balances his career with regular doses of family, surfing and strumming a vintage guitar or two.